Last week I found out some exciting news. I
have become part of a team of inspiring, tough and completely cool
women as a Brand Ambassador for Coeur Sports, a recently launched
endurance clothing company. The line
is fashion forward and gorgeous but more importantly, I immediately
recognized that this is a brand representing high ideals, positive
support to athletes of all levels and they understand putting your heart
into doing what it takes to push past limits and accomplish your dreams.
I was very compelled to join this group. Coeur is a company of
character with gorgeous and comfortable products.
How did this happen? Well, I read
about them in an article reviewing products from Interbike (where the company was launched) and I
took a closer look. I have always said
that clothing could be an exciting part of the triathlon journey, not a
dreadful distraction in a race. (Chafing, tugging, puffing, muffin tops are NOT motivating). I’ve
always been the
athlete getting my standard issue team kit tailored and pushing for
“higher quality” brands on sports teams I’ve been affiliated with.
When I first I discovered Coeur Sports I was personally drawn to the fun
and striking patterns combined with an emphasis on comfort and functionality. I’m in a constant quest to find the perfect functional apparel for training and
racing.... and Coeur is making it.
The Coeur website states:
“With Coeur, my mission is to make the best looking, best fitting, most
functional and most comfortable clothing in the marketplace for female
However, I was drawn to and sought out Coeur’s brand ambassador team primarily because I found that I
believe in the values of the company.
It is so much more than their stunning clothing line. I never thought I’d become an official brand ambassador
for any company, but I really wanted to be a part of the Coeur community
because the passion, drive and heart driving this brand is special and
inspiring. (The clothes are wonderful too, of course!)
I saw that Coeur embraces a values driven vision and attitude that is rare to find and
beautiful to see in action.
Coeur is the French word for heart and the root word for courage. This compƒany understands that heart and courage is what athletes
pour into our sports as we chase our dreams.
I could tell immediately that Coeur recognizes the way endurance sports bring
out the best in us both on and off the race course. Coeur
truly values excellence in what they offer and in giving back to the world by
empowering others to become involved in an active lifestyle.
Coeur is the French word for heart and that is the perfect name for this company.
- Coeur wants to give back to the world in ways that
enable everyone to experience the magic that an active lifestyle can do for a
person. 1% of all profits are donated to
the Challenged Athlete Foundation. This
is an amazing charity that I discovered when meeting a CAF athlete at my very
- Professional triathletes struggle to make a living in
the sport alone. Most balance a full
time job while trying to pursue a triathlon career. Sponsorships for professionals are often products
only with some podium placement incentives.
Coeur’s’ professional level of sponsored athletes receive guaranteed
cash. That is extremely forward
thinking and unusual. Coeur is
different. No, I’m not a
athlete, but I really care about their situation and therefore I am
- It's cool that Coeur sponsors every ability level of athlete
and seeks to partner with those that embody their principals.
- I’m connecting with
some of the other brand ambassadors and discovering a group of women behind the brand with
remarkable strength of character, encouraging attitudes and inspiring stories
- When announcing the brand ambassadors, this is what
was posted on their blog. This says it
“At Coeur, we can all remember when we first started the journey into
endurance sports. There were the inevitable failures, feelings of insecurity
and points where it would have been easier to stop. For almost all of us, there
was someone who provided encouragement at just the right time, to get us over
the hump and on our way. It is our dream that everyone who is wearing Coeur
will endeavor to be “that person.”
I am thrilled, proud and honored to become a brand amabassador with Coeur Sports. I put my heart into triathlon and I am so happy to have found a company built upon these ideals. I feel very grateful to be
affiliated with this group and these products and know this will be a meaningful part of my 2014 triathlon adventures!
As always, stay tuned to hear more as the triathlon journey continues.